Privacy Policy

1. Introduction

At LUMA Pools Ltd, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or make purchases. By using our website, you agree to the practices described in this policy.

2. Data We Collect

We may collect the following personal data when you interact with us:

1. Contact information: name, email address, phone number, billing and delivery address
2. Account information: login credentials if you register on our website
3. Order information: products purchased, payment method, order history
4. Website usage data: IP address, browser type, pages visited, and cookies

5. Marketing preferences: whether you want to receive newsletters or promotional offers

3. How We Use Your Data

We use your personal data to:

1. Process and fulfil your orders
2. Provide customer support and respond to enquiries
3. Manage accounts and improve our website
4. Send marketing communications if you have opted in
5. Comply with legal obligations and prevent fraud

We will never sell or share your personal data with third parties for marketing purposes.

4. Legal Basis for Processing

We process your personal data under the following legal bases:

1. Contractual necessity: to provide products and services you have requested
2. Legitimate interests: to improve our website and services
3. Consent: where you have opted in to receive marketing communications
4. Legal obligation: to comply with UK laws and regulations

5. Data Sharing

We may share your personal data with:

1. Service providers: payment processors, delivery companies, IT support
2. Legal authorities: when required by law
3. Business transfers: if the company is sold or merged, with safeguards in place

All third parties are required to protect your data and use it only for the purpose specified.

6. Cookies and Tracking

Our website uses cookies and similar technologies to improve user experience and analyse website traffic. Cookies may include:

1. Essential cookies: to enable shopping cart functionality and secure login
2. Analytics cookies: to help us understand website usage
3. Marketing cookies: to deliver personalised content (only with consent)

You can manage or disable cookies via your browser settings.

7. Your Data Rights

Under UK GDPR, you have the right to:

1. Access the personal data we hold about you
2. Request correction of inaccurate or incomplete data
3. Request deletion of your data (“right to be forgotten”)
4. Object to or restrict processing of your data
5. Withdraw consent to marketing communications at any time
6. Receive a copy of your data in a portable format

Requests can be made by contacting us at enquiries@lumapools.co.uk.

8. Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes outlined above, comply with legal obligations, or resolve disputes.

9. Data Security

We take appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse, including secure servers and encryption where necessary.

10. Changes to this Policy

We may update this Privacy Policy from time to time. Any significant changes will be published on this page with the date of revision.

11. Contact Us

If you have questions or concerns about this Privacy Policy or how your data is handled, please contact us:

📧 Email: enquiries@lumapools.co.uk

📞 Phone: 01902 288905

🌐 Website: www.lumapools.co.uk